Memo From Rosie: A beautiful December ahead

From the iPad of Rosie Huntington-Whiteley…

If you’re like me, December arrives with a flurry of activity—holiday shopping, year-end parties, and rushing to wrap up the year’s to-do list. On that note, I’ll keep this Rose Inc. update quick. (Well, at least, I’ll try… there’s plenty to share!)

First, we’re introducing a new feature series called On Duty/Off Duty later this week. It’s based on my belief that all of us live 24/7 lives, and our makeup should be as versatile as we are. A photographer I admire, Zoey Grossman, captured our first round of images—see a sneak peek below—and I hope they’ll provide some inspiration and ideas for your own day-to-night beauty looks.

Zoey Polaroids F

Speaking of creativity and makeup, I’m thrilled to announce a very exciting collaboration. Beautycon CEO Moj Mahdara and I are conducting an online search for the next rising star in beauty. (Perhaps it’s you!) We’ve devised a series of clever makeup challenges, and the winner will receive a prize package that includes a full scholarship to beauty school. Find out more here and prepare to dazzle everyone with your expertise.

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Finally, I’d like to thank you for being a loyal reader. One year ago, Rose Inc. was an idea, a mood board, a notebook, and a design mockup. And now, six months after launch, we’re set to grow even faster in 2019 than I had hoped. That’s all because of your support and encouragement, which is a true gift that I deeply appreciate. Thank you again—and may your holidays be merry and bright.



In case you missed it, our gift guide has brilliant ideas for all the beauty obsessives on your list.

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  1. Jemina

    I just love this concept!! Glad I found it, I have already purchased one or two (=4) products mentioned on this site. Keep up the good work! 🙂

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