Highlights from the Master Class

Days after Rose Inc.’s inaugural master class, founder Rosie Huntington-Whiteley reflects on an incredible afternoon—and the month ahead


What a rush.

Last week, we held Rose Inc.’s first-ever makeup master class, powered by bareMinerals. It felt a little bit like magic, honestly, for so many reasons. It was thrilling to imagine an afternoon for the beauty-obsessed, then see it come together piece by piece. Two of my favourite makeup artists, Nikki DeRoest and Katie Jane Hughes, shared insider secrets even I hadn’t heard before. For instance, Nikki advised using burgundy mascara for day, as it looks a bit softer than black. Genius.



The best part of the afternoon, by far, was the opportunity to meet so many of you. Just before the event started, I peeked outside and saw a line of people waiting to enter—a very stylish and good-looking crowd, I must say. And I had a moment of gratitude for the beauty community we’re building together. You made the day so special, including those of you who were “there” on social media. Here’s to more face-to-face time in the future.


In the meantime, there’s a lot to come in the month ahead. Thanks to your encouragement and support, Rose Inc. will be publishing more, more, more! Among our November highlights are video tutorials with hairstylist Jen Atkin and makeup artist Kara Yoshimoto Bua—two women whose work never fails to inspire me. Hairstylist James Pecis (his recent work in Vogue Paris is incredible) has given us a peek into his kit, and you’ll also get to know Mandana Dayani, my favorite Manolo-wearing get-out-the-vote activist.

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Speaking of which… for my American friends, this Tuesday is election day. I encourage you to put on your power lipstick shade—and then, VOTE! Because, if you ask me, making your voice heard is a deeply beautiful thing.


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  1. Britta

    In the gift bag did you guys give away the small or large Slip scrunchies? Thanks!

  2. Megan Garcia

    Message to Rosie,
    My name is Megan Garcia and I’m fairly new to Rose Inc. and Rosie H. in general. I’m currently a high school senior and looking to pursue a degree in business management and I would just love to compliment you on how breath taken I am from reading your memos and watching your videos. Might I add that I’m stunned with your hard work and femininity! You’re such a role model to women of all ages and you continue paving a path of success. I recently listed to your podcast with Sophia Amoruso and was instantly hooked with your work. So finally, I want to thank you for giving me this immense motivation and inspiration to achieve my dreams. I look up to you now in admiration and look forward to seeing what you accomplish in the future to come.

    Best of luck in the future from aspiring girl boss to girl boss,

    Megan Garcia, TX

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