A flawless face starts here

Presented in partnership with Hourglass.

Fresh, radiant skin is the pinnacle of makeup goals, and yet, applying foundation has often seemed like one big question mark. How much do you need for full coverage? How much is too much? And how can you make it look like your complexion, only better?


For the answers to these questions (and so many more!) our founder, Rosie Huntington-Whiteley, met Marc Reagan, Hourglass Global Director of Education, Artistry, and Events to preview Hourglass Vanish Seamless Finish Liquid Foundation. Only one half-pump of this just-released formula, available in 32 shades, provides instant full coverage with a featherlight feel and soft-focus finish. So you don’t see makeup when you look in the mirror, just your own beautiful skin.

Watch above for the pair’s deep dive into the basics of foundation, plus Reagan’s genius trick for making your eyes look brighter in seconds.

10 500x650 Acf Cropped


Skin prep: Kate Somerville DermalQuench Wrinkle Warrior and Wrinkle Warrior Eye Gel.

All makeup and tools by Hourglass: Vanish Seamless Finish Liquid Foundation, No. 2 Foundation/Blush Brush, Veil Retouching Fluid in Fair, Concealer Brush, Veil Translucent Setting Powder, Veil BrushArch Brow Sculpting Pencil in Soft Brunette, Arch Brow Shaping Gel, Scattered Light Glitter Eye Shadow in Blaze, 1.5mm Mechanical Gel Eye Liner in Obsidian and Bronze, Caution Extreme Lash MascaraAmbient Lighting Palette, Ambient Blush in Luminous Flush, Luminous Ambient Lighting Bronzer, Panoramic Lip Pencil in Eden, and Nº 28 Tinted Treatment Lip Oil in Bare.

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  1. Janique

    this is very beautiful makeup! Less is always gonna be more for now on! However, would you say that less foundation goes to all or only some foundations?

    • Rose Inc.

      Hey Janique! Especially if you’re using a full-coverage foundation, we recommend starting with a small amount—then add more if (and where) you need it. A foundation brush or damp Beautyblender will help you apply in a manner that doesn’t leave a cakey look, and you can always add more if you need it. The other key is to choose the right coverage in your formula. You can add a lot of tinted moisturizer, for instance, but it’s never going to give you the coverage that a small amount of full-coverage foundation will. —Team Rose Inc.

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