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Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
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28W
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27C
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26N
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25W
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24W
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23C
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22N
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21W
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20N
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19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
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16W
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15N
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14W
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13N
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12C
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11W
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10N
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9W
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8N
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7C
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6W
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5N
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4W
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3N
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2N
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1C
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31N
Deep with Neutral Undertone
Current price: $54
Softlight Skin-Smoothing Liquid Foundation
Medium Coverage, brightening, balancing
Current price:
$54
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
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Coral
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Hibiscus
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Azalea
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Dahlia
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Hydrangea
Light cool pink
Current price: $32
Cream Blush Refillable Cheek & Lip Color
Brightening, blurring and longwearing
Current price:
$32
Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
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LX 180
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LX 170
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LX 160
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LX 150
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LX 140
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LX 130
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LX 120
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LX 110
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LX 100
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LX 090
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LX 080
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LX 070
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LX 060
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LX 050
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LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
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LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Current price: $30
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Current price:
$30
Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
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120
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110
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100
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090
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080
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070
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060
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050
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040
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030
Light Skin Tone/ Warm Golden Undertone
020
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010
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140
Very Deep Skin Tone/Red Undertone
Current price: $49
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
Current price:
$49
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Rosie's Favorite Day and Night Lip Colors
Content
By Rose inc.
July 28, 2022
What is The Lipstick Effect?
The phenomenon was first identified in 1998 by economics and sociology professor Juliet Schor, author of The Overspent American. “She found when money is tight, women would splurge on luxury brand lipsticks that are used in public and forego higher-priced beauty products that are applied in the privacy of home, like facial cleansers and eye makeup,” wrote Forbes.com senior contributor Pamela N. Danziger. Why? “The thrill of buying in an expensive department store” creates “an escape from an otherwise drab everyday existence,” Schor wrote in her book.
Following the 9/11 attacks in New York City, retail demand for lipsticks jumped 11% in the U.S., and during the 2008 financial crisis, Estee Lauder saw a similar uptick in sales. Kutsoati also points out that the term doesn’t just apply to makeup purchases in economic downturns; it encompasses the overarching tendency for individual consumers to buy less costly luxury goods when incomes fall,” he explains.
The Significance of The Terminology
“Suppose an individual enjoys ‘conspicuous consumption,’” in other words; flashy cars, nice clothes or jewelry, “but can no longer afford these in economic hard times, then they may decide to buy more low-cost luxury goods, that are easily displayable, to ‘keep up’ with their standards, if you will,” says Kutsoati. Cosmetics, for example, are affordable even in bad economic times. Plus, as we all know, there’s nothing like a swipe of red lipstick to lift our spirits and boost our confidence.
Double down on sun protection
Sun protection is key right now, so it’s vital to consider your rate of SPF compliance — how often you’re skipping sunscreen because of an undesirable white cast, greasy formula, or unwanted scent. To combat this, Scibelli recommends going for tinted sunscreen (great for masking mineral formulas) or a formula that contains transparent sunscreen in a lightweight, gel formula (this means chemical blockers). But don’t stop there: "Like the rest of our complexion, our lips are extremely vulnerable to the sun, which can result in a breakdown of collagen leading to fine lines, sunspots and hyperpigmentation on or around the lips," Scibelli says. "Start incorporating lip balms or tinted lip products with SPF into your regimen, or simply sweep your facial sunscreen over your lips before applying your lip products."
“There are clearly strong emotional ties to the makeup category that stretch beyond physical appearance.”
Lipstick And Makeup Sales During The Pandemic
For more proof of the Lipstick Effect, look no further than spending patterns in the early days of the COVID lockdown (remember all the at-home skincare gadgets and mask acne-fighting products we all splurged on?). Kutsoati notes that the Department of Commerce reported that the GDP shrunk in the first quarter of 2020; Amazon, however, “saw an increase in sales in beauty and personal-care categories compared with pre–COVID19,” he says. What’s more, Sephora reported close to 35% increase in US online sales in 2020 — stats that likely received a boost from those of us working remotely who needed to be camera- ready for all those video calls during lockdown. And according to Euromonitor, 2021 global beauty sales grew by 7% year-over-year and are now up to $530 billion. This rate is expected to continue through 2026, which means that for the foreseeable future, our beauty splurges will, too.
Shop Satin Lip Color
Satin Lip Color Rich Refillable
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Original price:
$18Current price: $18
Satin Lip Color Rich Refillable Lipstick Refill
Line-blurring, plumping and softening
Current price:
$18
Satin Lip Color Rich Refillable
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Original price:
$18Current price: $18
Satin Lip Color Rich Refillable Lipstick Refill
Line-blurring, plumping and softening
Current price:
$18
Spring Lip Edit Limited Edition
Creamy lipstick that plumps the lips while drenching delicate skin...
Spring Lip Edit Limited Edition Set
Line-Blurring, Plumping and Softening
Original price:
$67Current price:
$29
