A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Medium Coverage, brightening, balancing
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and longwearing
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Medium coverage, brightening, blurring
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating
The path to glowing and radiant skin is paved by hydrating the skin through hydration-focused formulas. Hydration-focused makeup is designed to provide moisture and hydration to the skin while giving you a flawless, glowing finish. These products typically contain ingredients like glycerin, hyaluronic acid, aloe vera, and various oils that help keep the skin moisturized throughout the day. The goal is to create a smooth, plump look without the dryness or cakiness that some traditional makeup can cause. Rose Inc. provides products that aim to achieve perfect-looking radiant skin through hydration-focused makeup and here is why you should watch for these products to elevate your skincare routine.
Hydration-focused makeup has a lot of great benefits, especially for those looking to maintain a healthy, glowing complexion. Rose Inc. products such as the Hydration Replenish Microencapsulated Moisturizer are ideal for dehydrated, stressed, and congested complexions. This refreshing, non-comedogenic cream-gel blend smooths and softens the skin, leaving the complexion feeling plump and ready for makeup. Hydration moisturizing products are an important part of one’s skincare routine because our skin naturally loses water throughout the day due to environmental factors, like weather, air conditioning, pollution, and internal processes. When the skin becomes dehydrated, it can look dull, feel tight, and may even become more prone to irritation or dryness.
Hydrating the skin not only makes the skin feel softer and more comfortable but it also helps strengthen the skin’s protective barrier, which can prevent moisture from escaping and keep harmful irritants out. In the long run, proper hydration improves the skin’s elasticity and resilience, giving it a more youthful and healthy appearance.
“…Hydration strengthens the skin’s barrier, locking in moisture and boosting its natural radiance…”
Another Rose Inc. product that fills the line-up of hydration-focused makeup is the Softlight Luminous and Hydrating Concealer. Hydrating concealers are beneficial because they offer extensive coverage for many skincare benefits, particularly providing the user with a dewy, fresh finish while still effectively covering dark circles, redness, or imperfections.
Unlike traditional, matte concealers that can sometimes dry out or settle into fine lines, hydrating concealers are formulated with moisturizing ingredients like hyaluronic acid, glycerin, or vitamin E, which help keep the skin under the eyes or on blemishes nourished and smooth. This product also comes in a wide range of shades to choose from depending on skin tone.
An illuminating and smoothening product that also nourishes the skin would be Rose Inc.’s Solar Radiance Hydrating Cream Highlighter. Awarded with Allure Best of Beauty and Essence Best in Black Beauty, this product is a revolutionary highlighting and skin-smoothening hybrid that illuminates skin complexion with sheer reliance while of course, also nourishing the skin. Ideal for all skin types, this product is a prismatic and lustrous addition to a hydration-focused skincare routine.
Incorporating hydration-focused products into your skincare routine is essential for maintaining the skin’s health and balance. Hydration is the foundation of healthy skin, and without it, skin can become dry, dull, and more prone to irritation or signs of aging, like fine lines and wrinkles.
Rose Inc. offers a wide variety of skincare products that incorporate hydrating benefits. When skin is properly hydrated, it looks more plump, smooth, and radiant, and it functions better as a barrier to protect against environmental stressors like pollution, harsh weather, and UV rays.
Hydrated skin is also more resilient and less likely to develop issues like dryness, flakiness, or redness. By focusing on hydration in your routine, you're supporting the skin’s natural ability to stay moisturized, comfortable, and balanced, which helps to create a more youthful and vibrant appearance while also promoting overall skin health in the long run.
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Medium Coverage, brightening, balancing
An angled brush designed for control and seamless blending along...
Blending, diffusing and vegan
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and longwearing
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Medium coverage, brightening, blurring
A mistake-proof bronzer that instantly warms the complexion while blurring...
Capri
Deep
Seychelles
Medium-deep
Kauai
Medium
Parrot Cay
Light
Capri
Deep
Smoothing, antioxidant-rich and non-comedogenic
A velvet-soft cream that illuminates the complexion while smoothing the...
Lustrous
Rich copper
Glancing
Rosy bronze
Prismatic
Warm gold
Opalescent
Cool pink
Brilliant
Pearl
Lustrous
Rich copper
Illuminating, smoothing and non-comedogenic
A dual-fiber brush designed for buffing and stippling cream bronzer...
Buffing, seamless and vegan
A petite dual-fiber brush that delivers seamless cream highlighter application.
Sweeping, effortless and vegan
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and refillable
A customized concealer brush with a unique curve engineered for...
Precise, effortless and vegan
A bespoke two-in-one concealer brush with ends designed for targeted...
Precise, diffusing and vegan
A velvet-soft cream that illuminates the complexion while smoothing the...
Lustrous
Rich copper
Glancing
Rosy bronze
Prismatic
Warm gold
Opalescent
Cool pink
Brilliant
Pearl
Lustrous
Rich copper
Illuminating, smoothing and non-comedogenic
Add items to your bag to unlock this gift.
Creamy lipstick that plumps the lips while drenching delicate skin in moisture.
Value$19.00 USDBesotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Add items to your bag to unlock this gift.
A barrier-protecting micellar cleansing gel-cream that dissolves makeup and pollution.
Value$26.00 USDAdd items to your bag to unlock this gift.
An alcohol-free daily toner that purifies, exfoliates and brightens to refresh the complexion.
Value$15.00 USDAdd items to your bag to unlock this gift.
A pigment-rich cream shadow that visibly smooths delicate skin while delivering multidimensional looks.
Value$12.00 USDSatin Copper
Rich red copper
Satin Cocoa
Neutral brown
Satin Plum
Deep cool purple
Satin Olive
Dark green
Satin Copper
Rich red copper
Add items to your bag to unlock this gift.
Skincare-infused blush and lipstick for radiant color.
Value$46.00 USDHeliotrope/Enigmatic
Apricot & Terracotta Pink
Hibiscus/Poetic
Bright Plum & Muted Coral
Heliotrope/Enigmatic
Apricot & Terracotta Pink
Add items to your bag to unlock this gift.
A pressed shimmer shadow that visibly smooths delicate skin while delivering multidimensional looks.
Value$12.00 USDWhite Gold Shimmer
Light gold with pearl
Copper Shimmer
Copper gold
Lavender Shimmer
Light metallic purple
Khaki Shimmer
Metallic green-gold
White Gold Shimmer
Light gold with pearl
An intensely hydrating treatment that restores pillowy bounce to lips.
An intensely hydrating treatment that restores pillowy bounce to lips.
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
A hydrating cream that brightens and blurs with a radiant...
A non-comedogenic, daily sunscreen with the benefits of a brightening...
A non-comedogenic, daily sunscreen with the benefits of a brightening...
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Creamy lipstick that plumps the lips while drenching delicate skin...
A powerful hydrating serum that instantly brightens the complexion with...
A powerful hydrating serum that instantly brightens the complexion with...
Two mini versions of our bestselling shades and one limited...
Two mini versions of our bestselling shades and one limited...
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.
An angled brush designed for control and seamless blending along...
An angled brush designed for control and seamless blending along...
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