A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Medium Coverage, brightening, balancing
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and longwearing
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Medium coverage, brightening, blurring
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating
Looking for a new lip trend that’s soft, pretty and of the moment? Enter the blurred lip. Instead of precise lines and full-coverage color, the blurred lip creates a perfectly imperfect, air-brushed effect that’s surprisingly flattering and versatile, making it our go-to lip this season. “There’s something modern and romantic about this blended look and it’s a great way to switch things up,” says makeup artist Florzia White. “It has a lived-in, relaxed feel without compromising on color payoff. Better yet, the blurred lip simplifies your routine and is effortless enough for every day.”
Unlike your usual lipstick application, when it comes to creating a blurred lip, the center of the lips is where the focus lies while the edge remains soft and diffused. “The blurred lip is reminiscent of the color left behind from eating a lollipop or popsicle,” La Quanna Chong explains. “It’s a purposefully diffused lip that starts by applying the most color to the inner area of the lips, while lip lines remain blurred and undefined.” The best part? The blurred lip requires little to no effort compared to your traditional bold, sculpted one.
Here, our expert Rose Inc makeup artists break down how to achieve the perfect blurred lip.
As with any proper lipstick application, the first step is always to make sure your lips are cleansed and moisturized. If your lips are dry and flaky or have leftover color on them, your product won’t stay in place and the look will go from beautifully blurred to muddy. Makeup artist Casey Rick suggests starting with a replenishing lip balm before putting on any lip color. “Apply a thin layer of Lip Treatment Hydrating Lip Balm, then pat it in with your finger and let it soak in for a good five to 10 minutes.”
Once your treatment has absorbed, it’s time to apply your color. White likes to use Lip Cream Weightless Matte Color for her take on the blurred lip. “Using the applicator, apply your favorite shade onto the center of your lips. Then, with your ring finger or Number 8 Dual-Ended Eyeshadow Brush, use gentle tapping motions to fade the color out to the natural edge of your lips,” she says.
Remember, perfection is not the goal here. “This is an anti-liner look after all,” says Chong, who prefers Number 7 Eyeshadow Fan Brush for her blurred lip. “It’s less dense and helps soften color payoff. If you do color outside the lip line, use a cotton swab with some Micellar Makeup Remover on it to remove any product around your lips.” Another easy fix, says Rick, is to clean up any mistakes with a little bit of Softlight Luminous Hydrating Concealer on a brush. The end result? “A perfect just-bitten look that makes the lips look fuller and plumper with minimal product,” she says.
A whipped, cashmere-soft cream that delivers buildable opaque color with...
Count the Ways
Beige pink
Kiss and Part
Blush pink
Ever Loved
Melon pink
Of Stars
Cool pink
Dreamed You
Warm rose
A Glimpse
Cool mauve
Two Were One
Rose brown
Love Beckons
Wine red
Then I Knew
Plum berry
Their Union
Vivid pink
Mortal Flame
Fiery red
Count the Ways
Beige pink
Diffused, smoothing, and pigment-rich
An intensely hydrating treatment that restores pillowy bounce to lips.
Plush, conditioning and replenishing
A dual-ended brush with densely packed bristles for creating custom...
Targeted, sculpting and vegan
A petite, flexible fan brush designed to effortlessly sweep shimmer...
Diffusing, flexible and vegan
A barrier-protecting micellar cleansing gel-cream that dissolves makeup and pollution.
Cleansing, barrier-protecting and anti-pollution
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Medium coverage, brightening, blurring
Add items to your bag to unlock this gift.
Creamy lipstick that plumps the lips while drenching delicate skin in moisture.
Value$19.00 USDBesotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
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A barrier-protecting micellar cleansing gel-cream that dissolves makeup and pollution.
Value$26.00 USDAdd items to your bag to unlock this gift.
An alcohol-free daily toner that purifies, exfoliates and brightens to refresh the complexion.
Value$15.00 USDAdd items to your bag to unlock this gift.
A pigment-rich cream shadow that visibly smooths delicate skin while delivering multidimensional looks.
Value$12.00 USDSatin Copper
Rich red copper
Satin Cocoa
Neutral brown
Satin Plum
Deep cool purple
Satin Olive
Dark green
Satin Copper
Rich red copper
Add items to your bag to unlock this gift.
A pressed shimmer shadow that visibly smooths delicate skin while delivering multidimensional looks.
Value$12.00 USDWhite Gold Shimmer
Light gold with pearl
Copper Shimmer
Copper gold
Lavender Shimmer
Light metallic purple
Khaki Shimmer
Metallic green-gold
White Gold Shimmer
Light gold with pearl
An intensely hydrating treatment that restores pillowy bounce to lips.
An intensely hydrating treatment that restores pillowy bounce to lips.
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
A hydrating cream that brightens and blurs with a radiant...
A non-comedogenic, daily sunscreen with the benefits of a brightening...
A non-comedogenic, daily sunscreen with the benefits of a brightening...
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Creamy lipstick that plumps the lips while drenching delicate skin...
A powerful hydrating serum that instantly brightens the complexion with...
A powerful hydrating serum that instantly brightens the complexion with...
Two mini versions of our bestselling shades and one limited...
Two mini versions of our bestselling shades and one limited...
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.
An angled brush designed for control and seamless blending along...
An angled brush designed for control and seamless blending along...
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