![Your Definitive Guide to Makeup Expiration Dates](http://www.roseinc.com/cdn/shop/articles/header.jpg?v=1654119139&width=2600)
Your Definitive Guide to Makeup Expiration Dates
Hint: If you bought your lipstick before the pandemic, it’s time to refresh it.
To start, Ma says one reason eyeshadow looks lack staying power is that too much skincare like eye cream or heavy face oil, is applied before the makeup. The solution: Do your skincare routine at night and focus only on your basic skin prep (i.e., wash the face and eyelids using a cleanser and follow that with moisturizer and sunscreen) in the morning before makeup application. And for the skincare products that you do apply before makeup application, Ma recommends giving them enough time — at least two to three minutes — to be thoroughly absorbed by the skin before you start putting on eyeshadow.
Priming the eyelids is another key to make your eyeshadow budge-proof. “Primer helps to even out the skin color and texture for a smooth, uniformed application,” Ma says. “It also helps to keep the makeup in place and [prevents it] from creasing and transferring.” For best results, she recommends a primer that isn’t too drying, chalky or opaque. And when using it, a little bit goes a long way. “Apply a few small dots onto [the] eyelids and blend with fingertips or a small brush,” she says.
The quality of the eyeshadow matters, too, which is why it’s important to invest in ones that will deliver on their promise. Here’s what to look for: “A good eyeshadow should be nicely pigmented and deliver an even, consistent application without leaving any streaks,” Ma says. “The color you see in the compact should reflect what you apply on the lids.”Â
Rose Inc’s new Satin & Shimmer Duet Eyeshadow Duets house two shadows — one cream, one pressed — perfect for a sheer wash over the lids or layered saturated color for a bolder look. Pressed shimmer shadow delivers diffused illumination when worn alone or pressed on top of the cream base.
Skin types can also affect eyeshadow longevity. Ma says primer is a must for those with oily skin and recommends keeping skin prep products at a minimum. Powder or gel-based eyeshadows tend to give oily skin long-lasting eyeshadow wear.
If you have dry skin, Ma emphasizes the importance of hydrating your skin by adding a thin layer of primer before applying eyeshadows. And cream-based products work best for dry skin because they help hydrate it.
Contrary to popular belief, packing lots of eyeshadow on the eyelids won’t result in a longer-lasting look. For this reason, Ma recommends following the “keep it simple” rule. That means not overdoing it with how much product you apply. And if you’re still craving an extra pop of color on the eyes, you can always add a few coats of mascara or glittery eyeliner to complete the look. And lastly, misting a setting spray all over the face can help lock the eyeshadow in place and increase longevity.
Besotted
Beige pink
Satin Copper
Rich red copper
White Gold Shimmer
Light gold with pearl