Everybody has a story about beauty. In Rose Inc.’s The Profile, some of the world’s most intriguing people share theirs. In this intimate interview series, we get (virtually) up close and personal to explore their definitions of beauty and path to self-confidence. Featuring imagery shot through their own lens, The Profile presents these compelling personalities in a new light—one that illuminates their own journey, dreams, and desires while highlighting their unique relationship with beauty.
Collections
Product Type
Filter
- SHOP
- EXPLORE
Collections
- Body Care
- New
- Bestsellers
- Sets
Product Type
- Makeup
- Skincare
- Brushes/Tools
- Travel
Filter
- By Benefit
-
-
Top Sellers
Shop all
About US
- OUR STORY
- INGREDIENTS
- SUSTAINABILITY
- RECYCLING GUIDE
Editorial
- New
- Profile
- Education
- Tutorial
- RHW SHORTLIST
Search By Category
Popular Searches
Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Current price: $54
Softlight Skin-Smoothing Liquid Foundation
Medium Coverage, brightening, balancing
Current price:
$54
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Original price:
$32Current price: $25
Cream Blush Refillable Cheek & Lip Color
Brightening, blurring and longwearing
Original price:
$32Current price:
$25
Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Current price: $30
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Current price:
$30
Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Current price: $49
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
Current price:
$49
Search By Category
Popular Products
Categories
-
Education
A primer on essential beauty topics, from talc contamination to biodegradability.
-
Profile
Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
-
Tutorials
Expert beauty advice to inform and inspire.
-
A primer on essential beauty topics, from talc contamination to biodegradability.
-
Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
-
Expert beauty advice to inform and inspire.
Stephanie Liu Hjelmeseth on AAPI Representation & Clean Beauty
Profile
By Lexy lebsack
April 12, 2021
It takes a special balance of tenacity, talent, and stamina to reach the 10 year anniversary of a popular lifestyle blog. Stephanie Liu Hjelmeseth, who launched Honey & Silk as a post-college creative project in 2011, credits her entrepreneurial spirit to her parents, who owned the only Chinese food restaurant in a Southern, predominantly-white town when Hjelmeseth was a child. “I’ve always been exposed to their successful entrepreneurial journey and I think that subconsciously made an impact,” she explains. New York-born and North Carolina-raised, Hjelmeseth shares that her multicultural Chinese heritage (her father was raised in India and her mother in China) led to one of the most defining moments of her life. “At 12, we moved across the country to Irvine, California, a place I call my hometown because it’s where I really matured as a person,” she says. “When I walked into my first day of middle school in Irvine, I was completely culture-shocked.”
Today, she’s letting moments like this guide her next career move: “A community platform for modern Asian-American mothers and women to feel at home,” the Los Angeles-based creative shares, adding that she is also working on a Chinese-American-founded beverage company that honors womanhood. “I am very passionate about the Asian-American experience and what it means for us right now as adult Millennials as we navigate an already difficult experience literally being an adult, on top of the terrifying violence happening right now.” It’s also informed the next chapter of her life. “I am also very proud of my multicultural family,” she says. “Culture and inclusion are two of the top foundational pillars in our family and our parenting.”
Ahead, Hjelmeseth discusses her passion for Asian-American Pacific Islander representation in the media, how she navigates shopping for clean beauty products in a crowded marketplace, and how these drivers are shaping her changing career.
- RI:
You were born in New York but spent your Childhood in North Carolina, how did moving to the West Coast inform who you are today?
- SLH:
It was at once overwhelming and relieving to be in the presence of diverse faces, of so many races including many different Asian ethnicities that I truly had never encountered my whole life until then. It didn’t take long for me to shed the whiteness I tried so hard to assimilate into in my younger years and embrace my Chinese culture proudly, but I was also like such a fish out of water when it came to Asian culture because my family had tried so hard to make sure I knew everything American while sacrificing for years [the] traditions I had never known.
- RI:
And you stayed in California?
- SLH:
I have lived in Berkeley, California, where I went to college and I have lived in Los Angeles for six years now, right in the heart of the city. Berkeley is so incredibly beautiful and if the weather was better year round, I’d live there in a heartbeat. But I love LA—it’s where I found happiness in work, love, and friendships.
‘‘ I AM VERY PASSIONATE ABOUT THE ASIAN-AMERICAN EXPERIENCE AND WHAT IT MEANS FOR US RIGHT NOW AS ADULT MILLENNIALS… ’’
- RI:
The global pandemic has changed so much of our everyday lives. What have you learned about yourself over the past year?
- SLH:
I’ve never been prepared to manage the intensity of the physical and emotional manifestations of stress and anxiety, because as an Asian-American it’s in our culture to grin and bear it. I’ve been trained to be strong, to be stoic, and to be impenetrable, but this year broke through that. Thanks to the support of my husband, I discovered the immense value of seeking help through therapy and comfort through community—and that there is no place for shame.
The pandemic has stripped away so much of the unnecessities and it was only in this space where I confronted my personal negligence. I’m sleeping earlier, spending time to cook nutritious meals for myself, stepping away from the screen more often, and prioritizing doing what makes me feel replenished and whole. Self-care isn’t selfish, it’s important work for fulfilling your purpose.
‘‘ I’VE BEEN TRAINED TO BE STRONG, TO BE STOIC, AND TO BE IMPENETRABLE, BUT THIS YEAR BROKE THROUGH THAT. ’’
- RI:
How has the pandemic changed your day-to-day relationship with beauty products?
- SLH:
Stress always shows up in your skin, so my skin-care routine really shifted to managing more frequent hormonal acne breakouts. I started taking CBD for my first time this year as a supplement and as a topical skin-care product. Muri Lelu Mauvaise Herbe Indica Oil for the face has been a game-changer in reducing inflammation and breakouts!
- RI:
You’re passionate about a clean beauty routine, but for many people, the category is confusing to navigate since many brands greenwash their products. What specifically do you look for in your clean beauty picks?
- SLH:
Unfortunately there is no regulatory body when it comes to labeling products as clean, natural, or eco-friendly...It takes a bit of effort to navigate the clean beauty world and find ethical brands you can trust.
It’s important to look at a product’s full ingredient list. I research every ingredient on the product’s label on EWG Skin Deep to learn about the ingredient’s usage and toxicity level; I only use products with ingredients that are rated 1-4 on their hazard scale. The clean beauty retailer Credo is also a source I trust when it comes to researching ingredients based on safety, sustainability, and transparency. - RI:
What are your top five clean beauty essentials?
- SLH:
Ranavat Luminous Ceremony Cleanser,Vintner’s Daughter Active Botanical Serum,Kari Gran Essential SPF,Ilia Limitless Lash Mascara, and Tower 28 ShineOn Lip Jelly in Chill.
‘‘ SELF-CARE ISN’T SELFISH, IT’S IMPORTANT WORK FOR FULFILLING YOUR PURPOSE. ’’
- RI:
What is your skin-care regimen like today?
- SLH:
My skin is very acne-prone and dry right now and I’m exfoliating often to combat maskne. In the mornings my skin-care routine goes: Ranavat Luminous Ceremony Cleanser, a two to three minute mask with pure pink clay, January Labs Restorative Tonic Mist, Dr. Barbara Sturm Hyaluronic Serum, Augustinus Bader The Rich Cream or Vintner’s Daughter Active Botanical Serum, and Kari Gran Essential SPF. I also hate having dry lips, so I exfoliate my lips every other morning with Henne Organics Lip Exfoliator.
At night, I use more active skin-care products for light exfoliation and treatment. I mask every evening and I switch between a detoxifying mask like Circumference Green Clay Detox Face Mask and an ultra-hydrating mask like Plenaire Skin Frosting. After washing off the mask and my pores are clean, I’ll put on either iS Clinical Active Serum and Pro-Heal Serum (I switch between them every other night) and then I drench my skin with Muri Lelu Mauvaise Herbe Indica Oil. This routine makes my skin so soft and even when I wake up.
- RI:
What does your day-to-day makeup look like?
- SLH:
When I’m home all day, I don’t care to put on too much makeup, but I just have to have my brows done and some undereye concealer. I like to groom my brows with a simple bar of soap for a fuller shape and then swipe onW3LL People Expressionist Brow Gelfor a darker tint and extra hold. Then I’ll just patRMS Beauty Un-Cover Upunder my eyes to brighten them up. Putting on anything more is considered special-occasion makeup now!
- RI:
What beauty rituals have you created for yourself in the pandemic to cope or destress?
- SLH:
My mom saw how stressed I was and how I wasn’t taking care of myself for some time, so she started dropping off bags of Chinese herbs that I’ve never heard of and would text me paragraphs of information and recipes around them. This was her teaching me some of the fundamentals of Traditional Chinese Medicine.
My favorite effortless herbal tonic for reducing stress, promoting energy, and keeping your skin beautiful and youthful is goji berry and jujube tea. Just rinse a handful of goji berries and slice two small jujubes into smaller pieces and steep in hot water for at least five minutes before drinking. I drink a pot every day. Goji berries are high in antioxidants and beneficial fatty acids, and the jujube, which is a red date, is practically a cure-all fruit.
- RI:
You have a toddler at home, any favorite clean baby products you love that other new parents should check out?
- SLH
I love the brand California Baby for natural, soothing calendula products that helped clear my son’s cradle cap and eczema when he was under six months old. Earth Mama Diaper Balm is also my favorite for the baby bum and any other areas of skin that needs comfort. Erbaviva Organic Baby Sunscreen SPF 30 is an EWG-certified sunscreen that I buy repeatedly for Jacob, because it absorbs well and doesn’t cause any irritation. And lastly, Bambini Furtuna has amazing topical essential oils for babies and kids. Jacob knows how to use the essential oil roller on his wrists and chest as part of his bedtime routine.
- RI:
What do you believe about beauty now that you didn’t before?
- SLH:
The skin you’re in is immensely beautiful.
- RI:
What would someone never guess about you?
- SLH:
Perhaps how rebellious I was as a teen. I’m preparing myself for the karma that’s going to come back to me when my child gets older.
- RI:
Where do you see yourself in five years?
- SLH:
As a founder of a completely different company, wrangling a couple of the cutest kids ever at home.
