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Soldier image of shade 31N in Softlight Smoothing Foundation
4.5
Rated 4.5 out of 5 stars
4.5 Stars
Product details

Softlight Skin-Smoothing Liquid Foundation

A medium-buildable foundation with a smooth, soft-matte finish.

31N

Deep with Neutral Undertone

Original price: $54Current price: $54

Softlight Skin-Smoothing Liquid Foundation

Medium Coverage, brightening, balancing

Current price: $54
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Image of the Cream Blush Refillable Cheek & Lip Color in Hydrangea in front of the open compact - Cream blush
4.8
Rated 4.8 out of 5 stars
4.8 Stars
Product details

Cream Blush Refillable Cheek &

A hydrating cream that brightens and blurs with a radiant...

Hydrangea

Light cool pink

Original price: $32Current price: $32

Cream Blush Refillable Cheek & Lip Color

Brightening, blurring and longwearing

Current price: $32
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Rose Inc Concealer Bottle
4.8
Rated 4.8 out of 5 stars
4.8 Stars
Product details

Softlight Luminous Hydrating Concealer

A does-it-all concealer that brightens, blurs and contours while nourishing...

LX 200

Very Deep Skin Tone, Neutral Undertone

Current price: $30

Softlight Luminous Hydrating Concealer

Medium coverage, brightening, blurring

Current price: $30
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Rose Inc Tinted Serum in shade 140 - Deep
4.9
Rated 4.9 out of 5 stars
4.9 Stars
Product details

Skin Enhance Luminous Tinted Serum

A hydrating skin tint that delivers powerful skincare and sheer,...

140

Very Deep Skin Tone/Red Undertone

Current price: $49

Skin Enhance Luminous Tinted Serum

Sheer Coverage, illuminating, hydrating

Current price: $49
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Rose Inc Concealer BottleProduct swatch of the Softlight Luminous Hydrating Concealer in shade 190Image of a Very Deep Skin Tone, Cool Red Undertone model wearing Softlight Luminous Hydrating Concealer in shade 190.Softlight Luminous Hydrating Concealer bottle in shade 190 with the cap on.
Rose Inc Concealer Bottle
Product swatch of the Softlight Luminous Hydrating Concealer in shade 190
Image of a Very Deep Skin Tone, Cool Red Undertone model wearing Softlight Luminous Hydrating Concealer in shade 190.
Softlight Luminous Hydrating Concealer bottle in shade 190 with the cap on.

Softlight Luminous Hydrating Concealer

4.8
Rated 4.8 out of 5 stars
4.8 Stars
Write a review
Current price: $30
A does-it-all concealer that brightens, blurs and contours while nourishing the skin.See more

LX 190

Very Deep Skin Tone, Cool Red Undertone

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LX 200
LX 190
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LX 090
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LX 010

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This longwearing liquid formula minimizes the look of fine lines, redness and discoloration for an even complexion that glows.

Size

10.8ML / 0.36OZ

Brightening

Smoothing

Buildable

Longwearing

Non-Comedogenic

Bestseller

LX 200
LX 190
LX 180
LX 170
LX 160
LX 150
LX 140
LX 130
LX 120
LX 110
LX 100
LX 090
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LX 010
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The Experience

100% say it conceals target areas**

90% see an immediate smoothing effect after application

80% see a decrease in redness after 30 days**

Moisturizes up to 24 hours*

* Based on a 24-hour clinical instrument study of 33 people, ages 18-66, after 8-, 12- and 24 hours after single application.

** Based on a 30 day consumer use study of 32 people, between the ages of 21-65 years, immediately after, 8 hours after, 12 hours and 30 days after application.

* Based on a 24-hour clinical instrument study of 33 people, ages 18-66, after 8-, 12- and 24 hours after single application.

** Based on a 30 day consumer use study of 32 people, between the ages of 21-65 years, immediately after, 8 hours after, 12 hours and 30 days after application.
Before and after image of a Very Deep Skin Tone, Cool Red Undertone model wearing Softlight Luminous Hydrating Concealer in shade 190.
Find your shade

LX 190

Very Deep Skin Tone, Cool Red Undertone

Details

Ideal for dull skin, dark circles, and discoloration.

This longwearing liquid formula minimizes the look of fine lines, redness and discoloration for an even complexion that glows.

SIZE
10.8ML / 0.36OZ

HOW TO USE
Using the applicator, dot cream onto desired areas and blend using fingers or concealer brush. Apply more to build coverage if desired. Can also be used alone as foundation.

Sustainability

  • 50% post-consumer recycled plastic cap
  • 20% post-industrial recycled plastic bottle
  • Recyclable carton made from FSC-certified paper and hemp
  • Carton printed with soy-based ink
  • Leaping Bunny certified

Remove wiper from inside bottle with tweezers or scissors and discard with cap and doe foot. Clean remaining product from bottle and place bottle, insert and carton into recycling bin.

Community

Snap, share and inspire by tagging @roseinc #roseinc.

Reviews


4.8
Rated 4.8 out of 5 stars
Based on 585 reviews
Total 5 star reviews: 485 Total 4 star reviews: 97 Total 3 star reviews: 1 Total 2 star reviews: 1 Total 1 star reviews: 1
99%would recommend this product
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585 reviews
  • TM
    Tricia M.
    Verified Buyer
    Reviewing
    Softlight Luminous Hydrating Concealer LX 010
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Thank you for making this desaturated gem!

    This concealer in LX 010 is the only concealer that has actually matched me. It is beautifully desaturated and does not pull orange, yellow, or pink. It is opaque enough to cover my rosacea and has no fragrance. I pair it with the foundation in 2N. Utterly in love with both!

    Was this helpful?
  • SP
    Stephanie P.
    Verified Buyer
    Reviewing
    Softlight Luminous Hydrating Concealer LX 010
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Favorite concealer

    Doesn’t crease, stays hydrating. Always have a back up because it’s my favorite!

    Was this helpful?
  • AF
    Anne F.
    Flag of United States
    Verified Buyer
    Reviewing
    Softlight Luminous Hydrating Concealer
    I recommend this product
    Rated 5 out of 5 stars
    8 months ago
    missing irder

    Never received my irder

    Was this helpful?
  • AH
    Adele H.
    Flag of United States
    Verified Buyer
    Reviewing
    Softlight Luminous Hydrating Concealer
    I recommend this product
    Rated 4 out of 5 stars
    8 months ago
    Fabulous but

    The product is really wonderful but the dispenser is cumbersome not easy to get the small amount that’s necessary out with out making a mess of things

    Was this helpful?
  • AS
    Anne S.
    Flag of United States
    Verified Buyer
    Reviewing
    Softlight Luminous Hydrating Concealer
    I recommend this product
    Rated 5 out of 5 stars
    8 months ago
    Good coverage

    I am glad to have found Rose Inc foundation products. Love the color, and coverage. Really good product for older skin.

    Was this helpful?
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PAIR WITH

Rose Inc Concealer Brush
Product details

Number 1 Concealer Brush

A customized concealer brush with a unique curve engineered for...

Current price: $26

Number 1 Concealer Brush

Precise, effortless and vegan

Current price: $26
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Open jar of Solar Infusion Soft-Focus Cream Bronzer in shade Capri
4.8
Rated 4.8 out of 5 stars
4.8 Stars
Product details

Solar Infusion Soft-Focus Cream Bronzer

A mistake-proof bronzer that instantly warms the complexion while blurring...

Capri

Deep

Current price: $36

Solar Infusion Soft-Focus Cream Bronzer

Smoothing, antioxidant-rich and non-comedogenic

Current price: $36
Find My Shade
Rose Inc Tinted Serum in shade 140 - Deep
4.9
Rated 4.9 out of 5 stars
4.9 Stars
Product details

Skin Enhance Luminous Tinted Serum

A hydrating skin tint that delivers powerful skincare and sheer,...

140

Very Deep Skin Tone/Red Undertone

Current price: $49

Skin Enhance Luminous Tinted Serum

Sheer Coverage, illuminating, hydrating

Current price: $49

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Satin Lip Color Rich Refillable Lipstick

Creamy lipstick that plumps the lips while drenching delicate skin in moisture.

Value$19.00 USD
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Besotted

Beige pink

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Image of the Cream Blush Refillable Cheek & Lip Color in Hydrangea in front of the open compact - Cream blush
Product details

Hydrangea

Light cool pink

Original price: $32 Current price: $32

Cream Blush Refillable Cheek & Lip Color

Current price: $32
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